Nordea customers save €500,000 in first three months with subscription management

When Nordea launched Subaio’s subscription management service in their mobile banking app in November 2018, the results exceeded expectations. Within just three months, Danish customers had saved nearly €500,000 by gaining visibility into their recurring payments.

The implementation

Subaio’s subscription management was integrated directly into Nordea Wallet, Nordea’s mobile banking app for Danish customers. The seamless integration meant customers could access their subscription overview without leaving their familiar banking environment.

What customers can do

The platform gives customers complete control over their subscriptions:

• See everything, comprehensive visibility of all active subscriptions
• Track changes, monitor when subscriptions change or new ones appear
• Take action, cancel unwanted subscriptions through an intuitive interface
• Understand spending, view recurring charges across categories including music, software, food, and telecommunications

The results

The numbers speak for themselves:

• €500,000 saved by customers in just three months
• High engagement as customers discovered subscriptions they’d forgotten about
• Tangible value delivered through a simple, user-friendly interface

“I’m really happy that we within just three months have helped our customers save almost 0.5 million euro.”

— Mads Skovlund, Head of Private Customers, Nordea

A successful partnership

The rapid success demonstrated the value of combining Subaio’s transaction intelligence with Nordea’s reach and customer trust.

“It’s really great to see how Nordea’s customers are using our service.”

— Thomas Laursen, CEO, Subaio

Following the success in Denmark, Nordea planned to expand the subscription management solution to other Nordic countries, bringing the same value to customers across the region.

Key takeaways

1. Immediate value, customers saw real savings within months, not years
2. Simple integration, embedding within the existing mobile app drove adoption
3. Customer trust, people trust their bank to help them manage their finances
4. Scalable success, proven results in one market create a template for expansion

Want to help your customers save money and gain control of their subscriptions? Request a demo to see how Subaio can work for your bank.