What do the users of Subaio say?
When we built Subaio’s subscription management solution, we had a clear goal: help people take control of their recurring payments. But the real test is what happens when actual bank customers start using it.
Here’s what they’re saying.
The subscription problem
Research shows that 35% of consumers want their bank to offer subscription management tools (Cicero Consulting). And there’s good reason, a NatWest study found that British consumers waste €562 annually on unused subscriptions.
People sign up for services, forget about them, and keep paying month after month. Until now, there wasn’t an easy way to see everything in one place and take action.
Real feedback from real users
Amira Esati, Copenhagen
“I immediately cancelled three subscriptions… I don’t get this help anywhere else.”
Peter Lyk, Frederiksværk
“Now I just go into my bank app… Easy!”
Emil Enggaard, Nykøbing F.
“I simply didn’t believe it could cancel subscriptions so easily. But it can!”
Ann-Louise van der Wal, Varde
“Sometimes subscription companies hide the cancel function… I’m using this feature.”
Katrine Thorborg, Bagsværd
“I saw subscriptions I’d forgotten… this feature makes it easier.”
What we’ve learned
The feedback reveals several common themes:
- Discovery, people find subscriptions they’d completely forgotten about
- Simplicity, the ability to cancel directly through the banking app removes friction
- Trust, customers trust their bank to help them manage their finances
- Relief, there’s genuine appreciation for a tool that solves a real problem
Why it works
Subscription companies sometimes make cancellation difficult, hiding options, requiring phone calls, or creating friction. By putting subscription management inside the banking app, we give customers a neutral, trusted place to see and manage everything.
The bank becomes the customer’s advocate, helping them take control of their financial commitments.
Want to bring subscription management to your customers? Request a demo to see how Subaio works.
Share Article