Subaio and Lunar join forces on subscription management

Two Danish fintech companies — Subaio, a white-label subscription management software developer, and Lunar, a challenger bank — have announced a partnership. The collaboration enables Lunar’s customers to manage and control their subscriptions directly within the Lunar mobile app.

Partnership overview

Lunar’s Chief Product Officer explained the motivation: “Our goal is to make sure that our users get more out of their money in our app.” The partnership addresses the growing subscription economy, which has expanded 100% annually over the past five years according to McKinsey research.

Subaio’s CEO, Thomas Laursen, noted this represents the company’s first fintech-to-fintech partnership, emphasizing the speed and innovation possible when two agile companies collaborate.

Key statistics

• Average consumer has eight subscriptions
• Younger demographics maintain more subscriptions than older populations
• Lunar has over 150,000 users with an average age of 29 years

Service details

The subscription management feature became part of Lunar Premium, which also includes travel insurance, foreign transaction benefits, and multiple accounts.

Joachim Stroejer from Lunar observed: “Many people are surprised when they get the overall overview of the subscriptions that they have collected,” noting this helps customers assess whether subscriptions deliver expected value.