About | Shaping the Future of Financial Technology | Subaio


At Subaio, we help bank users to be aware of what they spend their money on. We are a team of coders, designers, salespeople and data scientists who get excited about financial technology. As a result, we create complicated solutions that not only operate across channels, but also are modular and customizable for every client.

Where it all started

Thomas Kjølby Laursen (CEO) and and Brian Jørgensen (CTO) launched Subaio in 2016, in Aalborg, Denmark. Since then, the company strives to assist banks and their customers. Our solution helps bank users make more confident and well-informed choices about their subscription spending.


In the span of year after founding, we got our first partnership. As a result, we launched our pilot product – a stand-alone subscription management service for the Danish bank, Spar Nord.

Since then, more clients have joined forces with Subaio, including the largest financial group in the Nordic countries – Nordea. Together, we integrate our financial technology into their digital operations to create a better user experience. With our current implementations we are already on our way to serve over 12 million digital banking users.


Expanding to a B2BC service provider

We have experienced a strong demand from banks to establish partnerships. As part of our collaborations, we enable banks to give their customers access to new value-adding services and technology.

As a result, we are now cultivating partnerships with banks across Europe. Hence, we always strive to give banks and their customers a service that offers protection and actionable advises.